By Christopher Carlin
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Many people have
argued that there are no great piano composers in the modern world.
They say that this art died fifty to one hundred years ago. Here are
the facts there are still many unbelievable piano composers in the
modern world today. However, whilst one cannot argue with their
creative skills, they lack basic modern marketing skills. And the
world is missing out on this distinguished talent.
The most affordable
and convenient way to market your music today is through the
internet. It is used by billions every single year. So why do many
piano players fail to market their music online? Why do they go down
the traditional route of taking it to a publisher?
Marketing Method
Number One Creating Your Own Website with A List
If you make the
decision to market your music online, it is almost criminal to do so
without a website. Your website must be where you send all of your
prospective customers. Your website must contain details on how to
purchase your music, both online and offline. I would also recommend
having a sample piece of music for clientele to listen to for free
and to be able to download the score.
When you are
building your website, you must include a list. What is a list? A
list is a collection of email addresses of potential customers. Your
list should be kept abreast on new pieces of music that you are
creating. Also they should receive occasional incentives to remain
on your list, eg. a free song or a discount.
It is much easier
to sell to people that know and trust you then to sell to a complete
stranger. But so many people in all facets of marketing spend more
time on getting more customers than selling to previous customers.
Do not make this same mistake. By investing no more than $US200 per
year, you could and should have a major increase in sales.
Marketing Method
Number Two Piano Radio Stations
Piano radio stations are a great way
to market your music online. There are numerous radio stations on
the World Wide Web that specialize in all sorts of areas, and piano
is no exception. Whilst I could only speculate costs, you might be
able to get your music played for free, or even better, you might be
entitled to royalties from that particular radio station.
The main difference between radio
piano stations and normal piano stations is that online users are
able to click on a link that will take them directly to your site.
So make sure that the music that you submit to radio stations are
some of your best pieces of work and fit the mould of the station.
Marketing Method
Number Three Submitting Your Scores To Directories
There are numerous cases where piano
composers only market their actual music and neglect to market their
sheet music. This is such a silly thing to do. If a piano player
likes listening to your music, then naturally they would want to
learn to play it. Web sites like Free Piano Sheet Music would be
more than willing to put your compositions onto their web site for
free. Also you would get valuable links from your sheet music to
your website.
Marketing Method
Number Four You Tube
This is the new way to market your
music online. You Tube has simply taken the world by storm, not only
from a viewers perspective but from a marketing perspective also.
Similar to video clips that you see on MTV you are able to create
your own video of your music. It does not have to be a complicated
task. The easiest way to do it is to record yourself at the piano
playing the score and this would be enough. However if you have a
theme to your music i.e. the ocean, then you would cut to shot of
the beach, i.e. waves crashing on the rocks. Whatever you decide
your video clip to be, make sure you put a visible URL at the end of
your video as credits, so the viewer can take action to buy your
music.
Marketing Method
Number Five Piano Forums
Forums are an old and popular way to
marketing your music, and it still works today. Not only can you
specifically market your music in the forum, you can also market
your music by just posting messages about anything related to the
piano. For example, if there is a discussion about what is the best
brand of piano, and you post your comments, you can put a link at
the bottom of your post to your website. So not only do you market
your music, you also marketing to the right group of people, piano
players!
In conclusion these are much more
effective methods of marketing your music then taking it to a
publisher. Not only do you have much more control of your music, it
is also much cheaper.
The world deserves
to hear your music.
Christopher Carlin is the founder of this website,
Free Piano Sheet Music.
FIVE BASIC WAYS TO MARKET YOUR MUSIC ONLINE
